“To meet their target, they’d effectively have to turn their entire company into an Apple shop.”
- Craig Moffett, Sanford Bernstein analyst on record with Reuters speaking on Sprint’s public sales of the iPhone.
The iPhone has been likened to a famous athlete that fans will fill a stadium to watch play a sport. Sprint is counting on this device to bring them recognition and business but according to statistics, Sprint will not be able to make a profit on this device until sometime in 2014. Yes, that’s quite a long time.
The way the deal worked with Apple, Sprint took the initial hit of $20 billion over the next four years (according to Reuters) and must pay this back before profit is made. The likelihood of Sprint offering or promoting other phones is very slim.
Don’t get me wrong, the iPhone is a wonderful device capable of many things. Realistically, users desiring a larger selection may end up jumping ship towards other options.
Where do you stand as of today and your relationship with Sprint?