Is T-Mobile Aiming to be the New “Budget Carrier”?

BGR and Engadget have both reported that T-Mobile is about to announce Project Dark (or Project Black) that includes several new initiatives including installment plans for phone purchases and so called “all you can eat plans” for prices previously unheard of in the post-paid side of the industry. They are also going to be greatly increasing their 3G footprint with internet transfer speed of up to 21Mbps. (CDMA 3G max is 3.1Mbps)

Sprint is currently in no danger of being surpassed by T-Mo as the #3 carrier having tens of million more subscribers. Sprint helped to re-create the currently accepted idea that unlimited isn’t only for large corporations anymore in large part when it announced its “Simply Everything” plans last year and again by recently enhancing its Everything Data to include Any Mobile Anytime allowing unlimited voice calls to any cell phone. This move by T-Mobile has the potential to to bring large numbers of subscribers from other companies seen by consumers as “expensive but worth it”. Stay tuned for details as they emerge.