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Old 09-04-2011, 01:06 PM   #1
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Why no free M2M between Sprint, Boost & VM?

I am curious why Sprint doesn't at least allow free M2M between Sprint, VM, and Boost. Sprint does not have it's own branded pre-paid like Verizon for example, but they are essentially the same thing. Verizon pre-paid users are at least allowed to call all other Verizon phones without eating their minutes. It seems like it would be a smart thing to do for Sprint as well to allow all companies under their corporate umbrella to at least have free M2M between all three brands. And certainly also fix the issue where an Airave can interfere with a VM or Boost phone. That is just plain lunacy. You are essentially sabotaging your own customer base and preventing them from making calls.

Also seems like they could save a lot of money by consolidating the stores and sell all three brands in one store. I don't know if VM have many B&M stores, but Boost certainly has quite a few. It certainly didn't hurt sales when dealerships began selling Cadillac along side Chevrolet and Buick for example in one place. More foot traffic and a possible upsale to a Cadillac.
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Old 09-04-2011, 10:08 PM   #2
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Sprint and Boost M2M with each other. Always have. VM is a real puzzler though. It almost seems like Sprint isn't making it a big priority to allow its customers to M2M with Sprint and Boost customers.

Virgin Mobile has no store base, and Boost stores are actually third-party dealers who carry an array of different brands (at least all the ones I've seen). And I've seen Boost and VM phones and plans at my local Sprint store, so what you've proposed has been implemented in at least a couple places.
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Old 09-04-2011, 10:21 PM   #3
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Sprint is Sprint. Boost is Boost. Virgin Mobile is Virgin Mobile. The brands are separate and distinct. Sprint correctly does not muddy the waters between them. They are different marketing segments. Basic business strategy.
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Old 09-09-2011, 04:49 AM   #4
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Mmmmmm,,,,,is not any mobile anytime free on sprint?????,,,,,,sprint charge calls to vm,boost???????
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Old 09-11-2011, 03:50 PM   #5
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Mmmmmm,,,,,is not any mobile anytime free on sprint?????,,,,,,sprint charge calls to vm,boost???????
Not all Sprint plans include AMAT, and furthermore it is also about whether the prepaid party gets "free" M2M that works with Sprint postpaid.

As far as "basic business strategy", thats not really enough of an explanation. I'd love to see a solid quantitative analysis of why this Boost/VM but no Sprint-branded prepaid strategy works better for Sprint than having a true Sprint-branded prepaid offering that was a logical addn to the postpaid offerings (actually just an alternative in payment scheme), like most of the other carriers. The carriers obviously see no reason to copy Sprint in this regard. One clear disadvantage is the lack of marketing synergy between pre and postpaid, a definite inefficiency (more money spent).
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Old 09-11-2011, 05:55 PM   #6
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at least we will always have sprint to nextel
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Old 09-11-2011, 06:31 PM   #7
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As far as "basic business strategy", thats not really enough of an explanation.
It is the same rationale as Toyota/Lexus, Honda/Acura, etc.
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Old 09-11-2011, 08:09 PM   #8
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It is the same rationale as Toyota/Lexus, Honda/Acura, etc.
not quite parallel. Lexus is an upscale brand of Toyota, but they are both cars. Saying that Sprint *postpaid* is an upscale version of Boost *prepaid* really doesn't capture quite the all points of comparison. Indeed you can spend more on Boost than Sprint. And the prepaid vs postpaid issue is more about (or at least should be about) methods of payment, contracts and phone subsidies. More like leasing a car vs paying cash for a car upfront with no financing.

Anyways, as I said, I'd really like to see a solid, critical analysis of why Sprint not having a Sprint-branded prepaid service but instead having Boost and VM is actually a smart thing to do. It is not obvious and clearly no other carrier thinks it is worth copying.
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Old 09-28-2011, 01:39 AM   #9
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Quote:
Originally Posted by monkeyboy View Post
not quite parallel. Lexus is an upscale brand of Toyota, but they are both cars. Saying that Sprint *postpaid* is an upscale version of Boost *prepaid* really doesn't capture quite the all points of comparison. Indeed you can spend more on Boost than Sprint. And the prepaid vs postpaid issue is more about (or at least should be about) methods of payment, contracts and phone subsidies. More like leasing a car vs paying cash for a car upfront with no financing.

Anyways, as I said, I'd really like to see a solid, critical analysis of why Sprint not having a Sprint-branded prepaid service but instead having Boost and VM is actually a smart thing to do. It is not obvious and clearly no other carrier thinks it is worth copying.
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Old 12-02-2011, 06:42 AM   #10
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Originally Posted by monkeyboy View Post
not quite parallel. Lexus is an upscale brand of Toyota, but they are both cars. Saying that Sprint *postpaid* is an upscale version of Boost *prepaid* really doesn't capture quite the all points of comparison. Indeed you can spend more on Boost than Sprint. And the prepaid vs postpaid issue is more about (or at least should be about) methods of payment, contracts and phone subsidies. More like leasing a car vs paying cash for a car upfront with no financing.

Anyways, as I said, I'd really like to see a solid, critical analysis of why Sprint not having a Sprint-branded prepaid service but instead having Boost and VM is actually a smart thing to do. It is not obvious and clearly no other carrier thinks it is worth copying.
Not an exact parallel, but the idea holds true. Sprint is the premium brand and Boost/VM are cheaper options. It would be like Lexus owning Toyota instead of the other way around. The main concept is branding.

Beer and soda companies figured out long ago that any brand will garner at least *some* market share. So they release multiple brands owned by the parent company. Some of that new market share cannibalizes other in-house brand share, but the rest of it comes at the expense of competitors. Sprint is doing the same thing with Boost and Virgin Mobile. Much like Anheuser-Busch with Budweiser, Michelob, Busch, etc. Each of those brands has won market share.
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Old 09-22-2012, 04:05 PM   #11
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I would rather the pre paids had m2m to each for the pay by minute and monthly bundled minutes.....
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Old 09-23-2012, 09:26 AM   #12
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Verizon has Page Plus
Page Plus is a reseller. Boost and VM are wholly owned subsidiaries of Sprint. Verizon uses their own brand for their prepaid sector.
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