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Old 04-25-2012, 12:07 PM   #1
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HTC's Future: Slim Phones, Less QWERTY, Wi-Fi Display,2817,2403297,00.asp

PC Mag report from HTC Frequencies conference.

The most controversial quote of the day came when HTC's vice president of phone strategy Bjorn Kilburn said that the company had rejected models with giant 3000mAh batteries similar to the one attached to the Motorola Razr Maxx.

Kilburn said consumer research had shown that buyers prefer smartphones between about 8mm and 10mm in thickness nowadays. A strapping, strap-on battery threatened to bust that limit.

"We experimented with putting in a lot more battery, making the device thicker, but consumers don't want to buy it," Kilburn said. "So we spent a lot of time finding other ways [to maximize battery life] than the brute force approach."

Motorola has managed to have it both ways, though, with the Razr Maxx measuring only 8.9mm thick with a 3300mAh battery. HTC's flagship One X phone is 8.9mm thick with an 1800mAh battery.

HTC pointed out that the One X uses a Super LCD 2 screen, which the company said is more power-efficient than the AMOLED technology used by the Razr Maxx.
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