SL-10
07-19-2007, 01:25 PM
HiWire to offer 24 channels for mobile TV trial
By Matt Kapko
July 18, 2007 - 2:02 pm EDT
HiWire L.L.C. announced a diverse 24-channel lineup for its upcoming mobile TV broadcast trial in Las Vegas. The range of channels available on the platform immediately dwarfs the eight-channel lineup currently offered by rival MediaFLO USA Inc.
The Aloha Partners L.P. subsidiary partnered with SES Americom to procure the sizable programming lineup.
The content will include seven channels from Discovery Communications (including Discovery Channel, Animal Planet, TLC, Discovery kids, and Discovery Mobile); six channels from MTV Networks (including CMT, Comedy Central, MTV, Nickelodeon, Spike TV and VH1); two channels from Turner Broadcasting (CNN Mobile Live and Cartoon Networks/Adult Swim Mobile); Anime Network; E!; Fox News Channel; Travel Channel; The Weather Channel; MavTV; and AccuWeather.com.
HiWire also hinted at plans to even further broaden the lineup with additional partners and programming services prior to the consumer launch, scheduled to begin later this month.
“The HiWire SES Americom joint mobile TV trial is delivering three times the number of broadcast quality television channels of any other U.S. mobile TV system being utilized today,” said Bill Squadron, president of SES Americom’s IP prime division.
“Our trial will be a historic milestone as we have amassed the largest channel lineup of high-quality, streaming mobile TV ever trialed by consumers” said Scott Wills, president and COO of HiWire. “We deeply appreciate the support that our programming partners have shown and their commitment to uniquely test the impact of programming on mobile TV in the United States. We all hope to gain new insights about mobile TV viewer’s habits and needs.”
HiWire is using digital video broadcast-handheld technology for its system. The firm’s parent company, Aloha Partners, boasts the largest holding of 700 MHz spectrum in the country, which it claims as a strategic advantage that will enable it to offer more channels than its competitors.
By Matt Kapko
July 18, 2007 - 2:02 pm EDT
HiWire L.L.C. announced a diverse 24-channel lineup for its upcoming mobile TV broadcast trial in Las Vegas. The range of channels available on the platform immediately dwarfs the eight-channel lineup currently offered by rival MediaFLO USA Inc.
The Aloha Partners L.P. subsidiary partnered with SES Americom to procure the sizable programming lineup.
The content will include seven channels from Discovery Communications (including Discovery Channel, Animal Planet, TLC, Discovery kids, and Discovery Mobile); six channels from MTV Networks (including CMT, Comedy Central, MTV, Nickelodeon, Spike TV and VH1); two channels from Turner Broadcasting (CNN Mobile Live and Cartoon Networks/Adult Swim Mobile); Anime Network; E!; Fox News Channel; Travel Channel; The Weather Channel; MavTV; and AccuWeather.com.
HiWire also hinted at plans to even further broaden the lineup with additional partners and programming services prior to the consumer launch, scheduled to begin later this month.
“The HiWire SES Americom joint mobile TV trial is delivering three times the number of broadcast quality television channels of any other U.S. mobile TV system being utilized today,” said Bill Squadron, president of SES Americom’s IP prime division.
“Our trial will be a historic milestone as we have amassed the largest channel lineup of high-quality, streaming mobile TV ever trialed by consumers” said Scott Wills, president and COO of HiWire. “We deeply appreciate the support that our programming partners have shown and their commitment to uniquely test the impact of programming on mobile TV in the United States. We all hope to gain new insights about mobile TV viewer’s habits and needs.”
HiWire is using digital video broadcast-handheld technology for its system. The firm’s parent company, Aloha Partners, boasts the largest holding of 700 MHz spectrum in the country, which it claims as a strategic advantage that will enable it to offer more channels than its competitors.